Case Study: CheBanca! achieves a mobile-first, customer-centric digital banking experience and 3x marketing velocity with the Backbase Digital Banking Platform

Why the most innovative bank in Italy has selected Backbase to deliver their new omni-channel digital banking experience

CheBanca!, part of the Mediobanca Group and a leading Italian retail digital bank with 500,000+ customers and €14bn in assets, needed to make mobile the primary transactional channel and completely overhaul its digital platform to be modular, scalable and CRM-integrated while giving marketing greater independence. To meet these goals, CheBanca! engaged Backbase and adopted the Backbase Digital Banking Platform (Backbase Omni‑Channel Banking Platform) to modernize mobile and online channels, simplify navigation and enable tighter customer engagement.

Backbase delivered a responsive, CMS-driven front end and an open, integrable platform (two portals with 285 widgets, 16 containers, 13 master pages and 195 pages) that empowered marketing to self-manage content and campaigns and improved analytics and channel consistency. As a result of the Backbase implementation, CheBanca! boosted monthly digital marketing campaigns from about 15–20 to 60–70 (roughly a threefold increase), streamlined tablet and mobile experiences, enhanced cross-/upsell capabilities and created a future‑proof platform for third‑party integrations.

CheBanca!

Antonio Fratta Pasini

Head of CRM & Omnichannel Banking