Case Study: SGBL achieves resilient omnichannel digital banking with Backbase

SGBL launches omnichannel banking across 3 countries with Backbase

Société Générale de Banque au Liban (SGBL), a major bank in Lebanon, faced significant challenges due to a severe national economic crisis, which forced rapid cost-cutting and branch reductions. The bank's legacy digital app was too limited, and it sought to shift from a product-centric to a customer-centric model. To address this, SGBL partnered with Backbase to implement its digital banking platform.

Backbase provided a modular, API-first platform that enabled SGBL to launch a robust omnichannel digital banking experience. This solution included features like self-service onboarding, instant transfers, and biometric login. The implementation allowed SGBL to maintain reliable performance during turbulent times, seamlessly integrate with its systems, and unify its digital experience across three countries in the Middle East for over 300,000 customers.

SGBL