Case Study: Metro Bank achieves Best Mobile Banking App award with Backbase

A Backbase Case Study

Our customer Metro Bank wins Best Mobile App Award

Metro Bank, a UK challenger bank known for customer-focused retail banking, sought to strengthen its digital experience and deliver a best-in-class mobile app. To do this it partnered with Backbase, using the Backbase digital banking/customer experience platform to modernize multi-channel customer interactions and support its innovation-driven strategy.

Backbase implemented its customer experience platform to enable intuitive design and rich mobile functionalities, helping Metro Bank deliver a superior on‑the‑go banking experience. The result: Metro Bank won Moneywise’s ‘Best Mobile Banking App’ and was named ‘Most Trusted Financial Provider’ based on 50,000 customer votes—recognition Backbase says its platform helped achieve.

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