Case Study: Íslandsbanki achieves record-fast card app integration and high customer adoption with Backbase

Íslandsbanki Achieves Key App Integration In Record Time

Íslandsbanki, a leading Icelandic bank, needed to replace American Express card services and migrate loyalty offerings to Mastercard on a very tight timeline tied to AmEx’s exit from Iceland. The bank engaged Backbase to deliver a new credit card management app and enable real-time card status, transactions, activation, PIN retrieval, and loyalty migration.

Backbase delivered the solution using its digital banking platform and provided onsite support, developer workshops and ongoing remote Q&A, with a roughly 20-person project team completing go‑live in six months despite an August holiday. The app achieved strong early results: within six weeks more than 7,500 customers had come on board, over 4,000 cards were activated and PINs were retrieved over 12,000 times, and Íslandsbanki plans a full rollout and continued collaboration with Backbase.

Íslandsbanki

Jóhann Friðgeir Haraldsson

Executive Director - Digital Business Partner