Case Study: NBAD Group achieves customer-centric, omni-channel internet banking with Backbase

How Backbase Empowers the Leading Bank in the Middle East and One of the Safest Banks in the World

NBAD Group, a leading and long-established bank in the Middle East, needed to accelerate a digital transformation to deliver customer-centric, multi-channel internet banking for increasingly tech-savvy customers. The bank required a scalable, secure solution that integrated with its existing service-oriented architecture, content management and analytics, supported Arabic, met regulatory requirements, and made all digital interactions measurable. After a market review NBAD Group selected Backbase and its omni-channel digital banking solution.

Backbase implemented its omni-channel platform fully integrated with NBAD Group’s SOA, security, analytics and CMS, using Agile delivery. The solution delivered a responsive, Arabic-capable UX, seamless core-system integration and regulatory compliance. As a result NBAD Group saw increased use and positive customer feedback for its internet banking channel and gained real-time analytics to monitor messaging performance and rapidly adapt customer experiences.

NBAD Group

Mike Austin

Chief Information Officer