Case Study: EastWest Bank builds a unified digital ecosystem for inclusive growth with Backbase

EastWest Bank boosts digital engagement 80% with Backbase

EastWest Bank, a major financial institution in the Philippines, faced the challenge of serving two distinct customer segments: affluent clients demanding seamless digital experiences and an underserved population with limited access to affordable credit. To achieve growth, the bank partnered with Backbase to build a strategic digital ecosystem that could cater to both markets simultaneously without compromise.

With Backbase as a strategic partner, EastWest harmonized its digital channels, launching apps like EasyWay for retail customers and Komo for the underserved. The solution delivered significant results, including an 80% engagement rate on its retail app, a 4.8-star AppStore rating, and a 22% average increase in monthly active users for bank transfers. This foundation provided by Backbase has positioned EastWest for its next phase of digital transformation.

EastWest Bank