Backbase
31 Case Studies
A Backbase Case Study
Bank of The Philippine Islands (BPI), the Philippines’ oldest and one of its largest banks, set out to accelerate its digital banking vision by replacing aging online and mobile platforms and delivering true omni-channel experiences as customer demand and digital usage surged. To achieve faster innovation, reduced time-to-market and a seamless experience across web and mobile, BPI selected Backbase and its omni-channel banking platform and expertise as the partner to help redesign and modernize its digital channels.
Backbase implemented its Omni-Channel Banking Platform using widget accelerators and an agile/scrum approach, enabling synchronized releases across web and mobile from a single central hub. Within a year BPI went live with both the online portal and mobile banking; the unified customer experience reduced duplicate work and separate teams, significantly lowered total cost of ownership and development, and delivered faster time-to-market with ongoing feature rollouts driven by user feedback.
Noel A. Santiago
Electronic Channels Group Head