Case Study: Bank Muamalat Malaysia Berhad launches Malaysia’s first digital-only Islamic banking app with Backbase

Bank Muamalat Malaysia Berhad launches digital-only Islamic banking app in 8 months with Backbase

Bank Muamalat Malaysia Berhad, an Islamic bank, faced the challenge of modernizing its digital offering to reach new customer segments, particularly the underserved. Speed was essential, and a clunky onboarding process risked losing potential customers. The bank partnered with Backbase to address this.

Backbase implemented a next-generation digital banking platform, launching the ATLAS super app in just eight months. The solution included rapid onboarding and embedded Islamic lifestyle features. As a result, Bank Muamalat onboarded 58% new-to-bank customers within three months, reduced the average account opening time to four minutes, and saw over 50% user engagement with the app's lifestyle features.

Bank Muamalat Malaysia Berhad