Case Study: National Bank of Bahrain achieves 6-minute digital onboarding with Backbase

Accelerating customer onboarding with the power of one platform

The National Bank of Bahrain, the kingdom’s first locally owned bank, needed to modernize slow, paper-heavy onboarding to compete with challenger banks and meet the expectations of tech-savvy customers. To achieve faster sign-ups and a seamless digital experience, NBB partnered with Backbase and adopted the Backbase Engagement Banking Platform (EBP), including web and mobile Digital Onboarding and Digital Banking solutions.

Backbase delivered a one-platform solution that enabled instant account activation, in-app management of products, and a drastic simplification of processes. The results included onboarding cut from 180 minutes to 6 minutes, steps reduced from 50 to 28, instant instead of one-day activation, and the new digital channel becoming NBB’s top acquisition source in 2021 (40% of retail accounts), accounting for 29% of new deposits and driving a 44% rise in digital registrations—proving Backbase’s platform drove measurable business impact.

National Bank of Bahrain

Ali Mohamed Ghuloom

Head of Digitization and Projects Management