Case Study: 1001 Dubai achieves scalable white-labeled SaaS growth with Back4App

How 1001Dubai Uses Back4App to Build SaaS Apps for Supermarkets

1001 Dubai is a Dubai-based software development company that builds white-labeled SaaS apps and back-office systems for supermarkets and pharmacies. As they grew beyond a few small clients, their shared server setup became a major challenge, especially when larger customers needed more space, lower latency, and more reliable infrastructure. They also wanted a backend approach that would let them move quickly without depending on a single developer.

Back4App solved this by providing 1001 Dubai with a flexible, scalable backend and a dedicated server hosted in Dubai on Alibaba Cloud, set up in four days. With Back4App’s app cloning, database separation, backups, and server-side functions, 1001 Dubai could spin up new client apps in minutes and manage growth with ease. The results were significant: they reduced latency to 10ms, resolved 99% of their shared-server issues, saved 80% in costs, and avoided the need for at least two full-time developers over four years, a savings of about $370,000.

1001 Dubai

Omer Gurel

Founder