Case Study: Santa Fe Place strengthens its digital presence with Back40 Design

Santa Fe Place improves mobile usability and SEO with Back40 Design

Santa Fe Place, a residential care community in Oklahoma, needed a website that better reflected its warm and caring environment. Their outdated site had structural challenges, poor mobile usability, and limited SEO value, which hindered their ability to showcase their mission to families and prospective employees. They partnered with Back40 Design for a website redesign to address these issues.

Back40 Design developed a modern, accessible website focused on visual storytelling and clear pathways for different audiences. The solution utilized Santa Fe Place's existing photography to showcase its community and redesigned the employment section to support recruiting. The new website now accurately reflects the organization's mission, provides a flexible platform for future growth, and helps families gain confidence while supporting employee recruitment efforts.

Santa Fe Place