Case Study: Bethany Children’s Center strengthens pediatric care access with Back40 Design

Philip Hayden Foundation strengthens referrals and donor engagement with Back40 Design

The Philip Hayden Foundation, a children's health center, required a new digital platform to clearly communicate its complex pediatric medical services and guide families through difficult care journeys. Their challenge was to create a website that could support physicians, facilitate referrals, engage donors, and adapt to frequent medical updates, all while maintaining clarity and compassion. They partnered with Back40 Design for a comprehensive web design and development solution.

Back40 Design architected a scalable, audience-driven website that organized the health center's services into clear pathways and engineered dedicated funnels for referrals, admissions, and donations. This solution balanced clinical credibility with warmth and accessibility. The results included an improved referral flow, increased donor engagement, enhanced recruitment visibility, and provided families with immediate access to critical care information, all built on a platform designed for future growth.

Philip Hayden Foundation