Case Study: Okie Solar drives qualified leads and builds trust with Back40 Design

Okie Solar expands full-service energy leads statewide with Back40 Design since 2012

The customer, Okie Solar, a provider of clean energy and home efficiency solutions in Oklahoma, needed a new website to reflect its wide range of services and appeal to diverse customer types. Their challenge was to create a site that supported lead generation, explained financing, and displayed social proof while remaining easy to update. They engaged Back40 Web Design for a comprehensive website and UX design solution.

Back40 Web Design developed a modular, clearly organized website with dedicated service sections and multiple conversion paths. The solution included detailed service pages, warranty information, and project galleries to build trust and highlight the company's local expertise. The resulting website now serves as Okie Solar's central customer-facing hub, effectively facilitating lead generation and enabling the company to present itself as a full-service provider. The flexible design gives Okie Solar room to expand its services while maintaining a professional online presence.

Okie Solar