Case Study: Head & Neck Cancer Alliance strengthens patient support and national outreach with Back40 Design

Head & Neck Cancer Alliance centralizes support for thousands with Back40 Design

The Head & Neck Cancer Alliance, a national nonprofit, faced the challenge of needing a single website to serve multiple complex roles, including patient education, caregiver support, event coordination, and fundraising. Their medically complex content required an accessible and emotionally supportive platform. They partnered with Back40 Design for a comprehensive website and UX design solution to address these needs.

Back40 Design created a modern, highly organized website architecture with clear user pathways for the nonprofit's diverse audiences. The solution integrated program pages, resource libraries, and donor funnels. As a result, the website became HNCA's central digital hub, streamlining registration, enhancing donor engagement, and strengthening its national visibility as a trusted authority.

Head & Neck Cancer Alliance