Case Study: Gemini Industries Inc. builds a scalable digital hub with Back40 Design

Gemini Industries Inc. builds a scalable digital hub with Back40 Design

Gemini Industries Inc., a leading manufacturer of wood and industrial coatings, needed a comprehensive website to support its multiple brands, diverse product lines, and various audiences including distributors and employees. Their challenge was to create a central digital hub that could manage technical documentation, dealer support, and internal resources while accommodating future growth. They partnered with Back40 Design for a website and UX design solution.

Back40 Design developed a modular website with intuitive information architecture and built-in tools like an SDS/PDS search and a dealer locator. This solution unified Gemini Industries' brand family and provided a scalable platform for its operations. The result was a central digital hub that improved access to products and technical data for customers, supported regulated manufacturing standards, and gave employees efficient access to internal resources, thereby strengthening brand coherence and facilitating the company's expansion.

Gemini Industries Inc