Case Study: E-School Virtual Charter Academy strengthens enrollment and user experience with Back40 Design

E-School Virtual Charter Academy boosts multi-state enrollment engagement with Back40 Design

E-School Virtual Charter Academy, a tuition-free online public school, needed a cohesive suite of websites to support enrollment and engagement across its multiple state programs. The challenge was to present a clear and user-friendly experience for students and parents while supporting a consistent brand identity and digital marketing strategy. They partnered with Back40 Design for web design, WordPress development, and digital marketing services.

Back40 Design developed a set of customized WordPress websites for the academy's schools in Oklahoma, Kansas, and Arkansas, each built on a shared framework but tailored to state requirements. They also implemented targeted digital marketing, including Facebook campaigns and SEO. The solution resulted in a user-friendly and visually cohesive online presence that streamlined access to information for families and improved audience reach and engagement, supporting the school's enrollment goals.

E-School Virtual Charter Academy