Case Study: Wholesale Marketers boosts qualified leads and ROI with Back40 Design's Google Ads optimization

Biloxi Wholesale Markets boosts lead quality and cuts wasted ad spend with Back40 Design

The customer, Biloxi Wholesale Markets, needed a more predictable and scalable flow of qualified leads for their wholesale distribution services across Oklahoma. Their previous digital marketing efforts, including Google Ads campaigns, were delivering inconsistent results and failing to target the right search intent or geographic markets. They partnered with Back40 Design to create a results-driven strategy to increase visibility for high-value keywords, reduce wasted ad spend, and drive more form submissions.

Back40 Design restructured the client's Google Ads and digital presence with a full audit, high-intent keyword targeting, landing page optimization, and refined geotargeting. This solution, supported by ongoing performance optimization, transformed their marketing into a measurable lead-generation system. The results included a significant reduction in wasted ad spend, higher-quality leads, increased conversions, and an improved overall ROI, giving Biloxi Wholesale Markets confidence in digital marketing as a dependable revenue engine.

Biloxi Wholesale Markets