Back40 Design
29 Case Studies
A Back40 Design Case Study
Addison HVAC, a leading manufacturer of commercial HVAC systems based in Orlando, Florida, needed a website capable of organizing its vast and technically complex product catalog to serve diverse users like engineers, contractors, and facility managers. Their challenge was to provide extensive technical documentation and support resources while ensuring ease of navigation for their B2B audience. They partnered with Back40 Design for a comprehensive website and UX design solution.
Back40 Design created a structured, modular website architecture with detailed product pages, industry-specific guidance, and a robust support portal. The solution included a dealer-locator tool and clear contact features, positioning Addison HVAC as a trusted solutions partner. The result was a central hub that enhanced Addison's credibility, supported its sales and technical processes, and provided a scalable platform for future growth.