Case Study: Brewery Martens streamlines global B2B integration with Babelway

How Martens Brewery Streamlined Global B2B Integration

Brewery Martens, Belgium’s second-largest brewery, distributes over 4 million HL of beer across 75 countries, making global B2B document exchange and EDI management increasingly complex. After initially building the system in-house with BizTalk, the company found that growing format requirements and maintenance demands became too burdensome, prompting them to seek a partner for EDI and B2B integration.

Babelway provided a scalable EDI/B2B integration platform and support-led service that helped Brewery Martens centralize EDI, reduce manual work, and speed up customer onboarding to just two to three days. Babelway’s team handled complex mapping changes and critical incidents quickly—often in under an hour—helping the brewery keep dispatch advice and order processing running reliably, while avoiding the need for a dedicated internal EDI team.

Brewery Martens

Kurt Brouns

IT Manager