Case Study: Brewery Martens achieves faster onboarding and streamlined global EDI with Babelway

How Brewery Martens Streamlined Global B2B EDI Integration

Brewery Martens, Belgium’s second-largest brewery (distributing over 4 million HL to 75 countries), struggled as growing international trade overwhelmed its in‑house EDI setup—BizTalk—creating a surge of change requests, manual data mapping and slow customer onboarding. To solve this, Brewery Martens engaged Babelway’s EDI and B2B integration platform to handle diverse trading‑partner formats and scale their communications.

Babelway implemented a centralized platform and expert support to automate data mapping, streamline document exchange and accelerate onboarding—reducing new customer integration from weeks to as fast as two days. As a result, Babelway helped Brewery Martens cut manual work and errors, improve response times and accuracy, free IT resources, boost customer satisfaction and lower operational costs.

Brewery Martens

Kurt Brouns

IT Manager