Case Study: Westminster City Council boosts commercial waste online presence with BabelQuest

Westminster City Council boosts online presence by 200% with BabelQuest

Westminster City Council's Commercial Waste Services, a revenue-earning division, faced intense competition from private companies and had a minimal online presence consisting of only a few web pages. To maximize revenue and compete effectively, they partnered with BabelQuest to build a new website and unlock the power of inbound marketing using HubSpot.

BabelQuest implemented a comprehensive inbound strategy, creating over 12 pieces of premium content and optimizing blogs for SEO. They integrated HubSpot with Salesforce to understand the customer journey and added website functionality like a carbon calculator. As a result, BabelQuest helped the service increase its monthly page views to over 12,000, rank for 74 search terms on Google's first page, and achieve a 67.1% email open rate, significantly boosting its online presence and lead generation.

Westminster City Council