Case Study: Unipart Group achieves global CRM visibility and faster growth with BabelQuest and HubSpot

Unipart Group accelerates CRM rollout in 6 months with BabelQuest

The Unipart Group, a global logistics and supply chain company with a £1bn+ turnover, needed to replace its legacy CRM to gain visibility over its group-wide sales pipeline and accelerate growth. The challenge involved standardizing processes across 21 countries and integrating with their SAP system, all while managing a large group of internal stakeholders. Unipart selected HubSpot solutions partner BabelQuest to implement the HubSpot Enterprise Suite.

BabelQuest implemented a standardized, global CRM solution guided by design principles that prioritized user adoption and avoided complexity. The project was completed six months ahead of schedule and on budget, saving the group an estimated £250k in hidden costs. By delivering the solution early, BabelQuest enabled Unipart to ramp up operations sooner and achieve a positive ROI, unlocking full visibility over their pipeline and driving significant growth.

Unipart Group