Case Study: TCM achieves 148% more organic traffic and 162% more leads with BabelQuest

TCM boosts organic traffic 148% with BabelQuest

TCM, a global manufacturer of material handling equipment and part of the Mitsubishi Logisnext Group, needed to increase its organic website traffic and lead volume to attract qualified prospects for its dealer network. The company approached vendor BabelQuest to build an effective inbound marketing strategy to achieve this growth.

BabelQuest implemented a comprehensive solution beginning with four tailored strategy workshops to define positioning, buyer personas, content, and an overall inbound plan. This was followed by the creation and publication of SEO-rich content, social media outreach, and email communications. As a result, BabelQuest helped TCM achieve a 148% increase in organic traffic and a 162% increase in lead volume year-over-year.

TCM