Case Study: Symphony RetailAI improves lead management and scoring with BabelQuest

Symphony RetailAI unlocks lead management in 2 months with BabelQuest

Symphony RetailAI, an enterprise provider of AI-powered retail solutions, faced challenges with its lead management process. Their sales and marketing teams used separate systems (Salesforce and HubSpot), which created a lack of visibility into the lead journey and caused friction between departments. They engaged BabelQuest to help refine their processes and implement lead scoring to improve lead quality and encourage a sales-to-marketing feedback loop.

BabelQuest's consultant designed and implemented a new lead management and scoring system within HubSpot. The solution included building properties to capture buyer stage and interests, mapping lifecycle stages to the lead journey, and defining a lead scoring model. This provided Symphony RetailAI with unprecedented visibility into their marketing effectiveness and lead outcomes. The project was completed in two months, permanently upskilling the in-house team and enabling consistent feedback from sales for the first time.

Symphony RetailAI