Case Study: LAN3 smashes year-end sales targets with BabelQuest's frictionless selling strategy

LAN3 smashes year-end sales goals in 6 weeks with BabelQuest

LAN3, an Oxfordshire-based secure infrastructure provider, faced a challenge in ramping up year-end sales activity to exceed gross profit targets. Their sales cycle was too long for traditional outbound campaigns to have an immediate impact. The company turned to BabelQuest to combine inbound marketing with sales enablement and help generate more leads that would close quickly.

BabelQuest implemented a frictionless selling strategy using HubSpot's Sales Hub Professional and integrated Vidyard software. This solution included video training, personalized outreach, and new sales processes to re-engage existing customers. The six-week campaign smashed its stretched gross profit goal, generated a significant pipeline of longer-term business, and achieved a high return on investment. The sales team adopted new behaviors, becoming more productive and reducing expenses through increased video interactions.

LAN3