Case Study: Conn3ct boosts organic traffic and lead generation with BabelQuest and HubSpot

Conn3ct boosts organic traffic 21% with BabelQuest

The customer, Conn3ct, is a vendor-agnostic communications partner based in London. Following a merger, their new Head of Marketing approached the vendor, BabelQuest, with the challenge of maximizing their use of HubSpot to improve inbound marketing results and generate more qualified leads to fuel the company's growth.

BabelQuest implemented a new inbound strategy for Conn3ct, centered around quarterly campaigns with premium content. They optimized the HubSpot platform to provide clear visibility into the lead journey. The results included a 21% year-over-year increase in organic traffic, a more than tenfold increase in blog visits, and an MQL to SQL conversion rate of approximately 20%. BabelQuest established a foundation for consistent, sustainable growth.

Conn3ct