Case Study: TXO drives telecom circular economy thought leadership with Babel

TXO earns hundreds of downloads and inbound leads with Babel

TXO, the world's leading provider of critical telecom network hardware and asset management services, faced the challenge of establishing itself as a thought leader and encouraging telecom operators to participate in the circular economy by reusing and recycling network equipment. To address this, they partnered with vendor Babel for public relations and research services.

Babel developed and commissioned research to gain insights into telecom operators' views on the circular economy. This data informed the creation of a groundbreaking whitepaper and a press release. The solution secured widespread media coverage across the telecoms sector, including in-depth opinion pieces and a podcast interview. The impact was significant, generating hundreds of whitepaper downloads and resulting in direct inbound leads for TXO.

TXO