Case Study: Telstra builds UK and EMEA brand awareness with Babel PR

Telstra boosts UK brand exposure year on year with Babel

Telstra, one of Australia's largest telecoms companies, faced a challenge with low brand awareness for its enterprise and cybersecurity solutions in the UK and EMEA markets. The company approached vendor Babel to help expand its presence and grow its following in this region.

Babel developed brand messaging and a strategy centered around Telstra's EMEA leadership and core values. A key part of the solution was commissioning a third-party research report, which became a recognized seminal piece on CISO challenges. This campaign generated extensive, regular media coverage, yielding a year-on-year increase in brand exposure for Telstra and leading to an ongoing marketing partnership with Babel.

Telstra