Case Study: Teleport achieves greater cybersecurity visibility in the US and UK with Babel

Teleport secures 44 media placements across the US and UK with Babel

Teleport, a US-based provider of modern access platforms for infrastructure, came to Babel with the challenge of boosting its visibility in the competitive US cybersecurity market while simultaneously establishing a new foothold in the UK, a previously untapped market for them.

Babel implemented a multifaceted PR campaign that leveraged its transatlantic network to target both US and UK press. The strategy included tailoring pitches to regional audiences and managing the significant time difference between geographies. This work secured Teleport 44 pieces of coverage in outlets like the Wall Street Journal and Business Insider, solidifying its reputation as a thought leader and enhancing its visibility among influential industry analysts in both regions.

Teleport