Case Study: Telecom Infra Project boosts Fyuz attendance and media impact with Babel

Telecom Infra Project draws 1,300+ attendees with Babel

The Telecom Infra Project (TIP) faced a critical challenge with low attendance for its newly rebranded Fyuz event, having only two people registered just four weeks prior. They engaged Babel PR to drive media and analyst attendance and build the event into a high-impact occasion that matched TIP's ambitions.

Babel PR implemented a full-throttle campaign that created exclusivity through a curated pre-show event for analysts, leveraged key industry relationships, and provided sponsorship management. This strategy resulted in over 1,300 attendees, including more than 70 analysts and journalists, and generated 136 pieces of global coverage. The success led to immediate plans for a larger venue the following year and a lasting lift in engagement for TIP.

Telecom Infra Project (tip)