Case Study: TelcoDR builds a leading public cloud brand with Babel PR

TelcoDR grows newsletter readership 1250% with Babel

TelcoDR, a public cloud consultancy firm led by Danielle Royston, faced the challenge of launching her personal brand and expertise to a new US and UK audience unfamiliar with her name. As a consultancy not selling a tangible tech product, communicating its value was a particular difficulty. Babel was engaged to support this launch and an integrated content marketing campaign.

Babel implemented an international media relations campaign, secured an industry award, and executed a virtual media launch event. The solution included creating a new website, a whitepaper, and a program of ongoing content like a podcast and newsletter. As a result, TelcoDR's founder was recognized as one of Capacity Magazine’s ’20 Women to Watch’, the newsletter readership grew by 1250%, and she was featured in numerous tier-one media publications and podcasts, establishing her as a leading voice in the telco cloud space.

TelcoDR