Case Study: Sonatype achieves UK and European media visibility with Babel PR

Sonatype earns 50 UK coverage pieces with Babel

Sonatype, a company with a strong annual report on open source software, faced a challenge of minimal visibility in the UK and European markets. They engaged the vendor Babel for public relations services to increase their media presence and establish their authority.

Babel crafted multiple targeted narratives from Sonatype's report to appeal to security, developer, and business media audiences. This strategy resulted in approximately 50 UK media pickups, a dramatic increase in share of voice, and established Sonatype as synonymous with open source security. The impact was significant; the report's data was even referenced by the UK government, and it now generates extensive annual coverage, solidifying its status as industry-defining research.

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