Case Study: SecureData achieves national media visibility with Babel PR

SecureData earns coverage in The Sun, BBC and FT with Babel

The customer, SecureData, is Europe's largest independent cybersecurity consultancy. It approached vendor Babel PR to help it earn greater recognition among key stakeholders and audiences in the UK market, moving beyond being seen as a 'me-too' company in a noisy industry.

Babel PR designed a thought leadership and issues-jumping PR campaign. The strategy focused on providing easy-to-understand commentary on security issues, using unique insight and data to establish credibility. This resulted in sustained national and trade media coverage in major outlets like the BBC, The Telegraph, and the FT. The wider communications program culminated in SecureData's acquisition by Orange in February 2019.

SecureData