Case Study: Qt Group achieves 33.2 million reach with Babel PR

Qt Group boosts US and UK reach 424% with Babel

The customer, Qt Group, is a global cross-platform software company that needed to raise its profile in the US and UK to support business growth. Their challenge was making their highly technical offering understandable for a non-technical audience while demonstrating its benefits and standing out from competitors. They partnered with vendor Babel for public relations services.

Babel developed a strategy that leveraged its technical expertise to craft new go-to-market messaging and establish Qt's authority. This included conducting messaging workshops and pitching Qt's spokespeople on key industry topics. The campaign achieved a total reach of 33.2 million, a 424% year-on-year increase, and secured top-tier media coverage in outlets like TechCrunch, Reuters, and Forbes.

Qt Group