Case Study: Parallel Wireless boosts share of voice with Babel

Parallel Wireless secures 80+ pieces of coverage in 4 months with Babel

Parallel Wireless, a telecoms start-up specializing in OpenRAN technology, approached Babel to help increase its visibility and improve its share of voice against major competitors. The challenge was to develop new messaging and secure prominent media coverage to establish the company as a thought leader in its sector.

Babel developed a strategic messaging document and drove a proactive thought leadership campaign, securing over 80 pieces of coverage in outlets like the Financial Times and Washington Post. As a result of this campaign, Parallel Wireless’s share of voice drastically increased, moving the company from third place to first against its major competitors.

Parallel Wireless