Case Study: Paragon Global Brands boosts rebrand awareness and engagement with Babel

Paragon Global Brands drives 700,000 organic impressions with Babel

The customer, Paragon Global Brands, faced the challenge of rebranding its newly acquired company, Communisis Brand Deployment, to align it with the parent brand and communicate its expanded services beyond print management. They engaged the vendor Babel for public relations and brand positioning services to achieve this.

Babel developed a new brand strategy focused on the "shopper moment of truth" and executed a comprehensive campaign that included media relations, organic social media, and email marketing. The results were significant, with the rebrand generating nearly 700,000 impressions from social media, securing 6 pieces of media coverage, and driving a substantial increase in new website traffic. An email nurture campaign also achieved an impressive 60% in-depth read rate.

Paragon Global Brands