Case Study: Paragon boosts its profile as a digital communications expert with Babel PR

Paragon earns 34 pieces of coverage in a few months with Babel

Paragon, a provider of technical solutions for customer communications, faced the challenge of evolving its media perception beyond being seen as just a printing company. It sought to gain broader recognition for its technical expertise and needed to enhance its communications in the media. To address this, it partnered with Babel PR.

Babel developed a thought leadership campaign to reposition Paragon as a digital communications innovator. The solution included promoting Paragon's acquisitions and creating educational content on digital transformation. This strategy resulted in 34 pieces of quality coverage across trade, finance, and national media, including a briefing with The Telegraph, successfully building Paragon's profile as a thought leader.

Paragon