Case Study: Orange Cyberdefense boosts UK brand awareness with Babel

Orange Cyberdefense secures nearly 600 UK media placements in 4 years with Babel

Orange Cyberdefense, the cybersecurity arm of the Orange group, faced the challenge of growing its brand awareness in the highly competitive UK market following a period of acquisition-led growth. The company needed to cut through the noise and position itself as a market leader for enterprise protection. The vendor Babel was engaged to provide public relations services to address this challenge.

Babel implemented a strategy that positioned Orange Cyberdefense as data-led thought leaders, leveraging the company's own market research and Babel's media relations expertise. The solution involved crafting insightful messages and providing fast, astute commentary on relevant news stories. As a result, Babel secured nearly 600 pieces of quality media coverage over four years, including prominent features in tier-one outlets like The Guardian, Forbes, and BBC World News, significantly increasing the frequency and quality of the brand's UK media presence.

Orange Cyberdefense