Case Study: Neos Networks strengthens its position as a trusted partner for UK altnets with Babel

Neos Networks generates 20+ pieces of coverage with Babel

The customer, Neos Networks, faced the challenge of positioning itself as the partner of choice for UK alternative network operators (altnets) to provide backhaul and other infrastructure services. To establish itself as a sector leader, Neos Networks engaged the vendor, Babel, for a PR and content marketing campaign.

Babel implemented a solution rooted in original market research, which formed the basis of a whitepaper and a supporting press release. This strategy successfully generated over 20 pieces of organic media coverage, sparked interest from potential partners, and played a key role in positioning Neos Networks as a trusted infrastructure partner. The campaign executed by Babel effectively opened new business conversations for the customer.

Neos Networks