Case Study: LTIMindtree achieves broader UK brand awareness with Babel PR

LTIMindtree boosts UK brand awareness with Babel’s thought leadership strategy for 32% of tech buyers

The customer, LTIMindtree, a global IT services company, faced the challenge of raising its brand awareness and increasing the uptake of its offerings within the UK market. They needed to be positioned as the go-to partner for data management and cloud migration across a broader spectrum of industries. The vendor, Babel, provided public relations and media relations services to address this.

Babel implemented a thought leadership strategy, creating and placing content in key tech, business, and vertical publications. This solution secured coverage in top-tier target publications, increasing brand awareness and credibility among IT audiences across multiple sectors and contributing to the customer being shortlisted for industry awards.

LTIMindtree