Case Study: ITRI boosts global visibility for Taiwan’s telecoms ecosystem with Babel

ITRI boosts Taiwan telecom visibility at MWC with Babel

The Industrial Technology Research Institute (ITRI), a Taiwanese R&D organization, needed to raise global awareness for itself and the Taiwanese telecom companies it represents, particularly in the OpenRAN and private networks space. To crack into new markets and geographies, ITRI engaged the vendor Babel to enhance its visibility at major international events like Mobile World Congress.

Babel implemented a strategy that included refining ITRI's messaging, publicizing news, creating thought leadership, and securing a program of media and analyst briefings. This solution successfully boosted awareness of ITRI's mission and raised the profile of the Taiwanese telecoms sector, with Babel helping to position Taiwan's OpenRAN ecosystem as a credible and competitive global force.

Industrial Technology Research Institute (ITRI)