Case Study: HPE achieves leadership in supercomputing and AI with Babel

HPE secures coverage in Financial Times and The Telegraph with Babel

HPE faced the challenge of cementing its leadership in supercomputing and AI within the UK market, while also raising the profile of its UK Managing Director as a credible thought leader. To address this, they appointed the PR agency Babel to shape the national conversation and position HPE at the forefront of the debate on exascale computing and AI policy.

Babel implemented a proactive PR strategy aligned with key government milestones, generating thought leadership commentary and securing high-impact media interviews. This solution successfully positioned HPE as a leading voice, securing widespread coverage in top-tier outlets like the Financial Times and The Telegraph, and established its UK Managing Director as a trusted expert shaping the national conversation on advanced computing.

HPE