Case Study: GeoSpock boosts media visibility and social reach with Babel

GeoSpock boosts visibility with Babel in 2 months and gains 35,000 more impressions

GeoSpock, a company specializing in extreme-scale data analytics, faced the challenge of having a limited media presence despite rapid growth as it prepared for its first appearance at MWC Barcelona. To support its ambitions, it hired vendor Babel to devise a PR strategy and publicize its participation at the event.

Babel implemented an aggressive campaign that harnessed topical issues to secure tier one media coverage in outlets like the Daily Mail and the BBC. The vendor also developed blog content and a social media strategy to amplify GeoSpock's thought leadership. This resulted in significantly increased visibility, a key speaking opportunity at MWC, and a social campaign that delivered 35,000 more impressions than the previous year.

GeoSpock