Case Study: GenCell boosts global media presence with Babel PR

GenCell secures 40 media pieces in 3 months with Babel

The customer, GenCell, develops hydrogen fuel cell solutions for clean power and faced the challenge of raising its profile to be seen as a leading startup within the growing hydrogen economy. The vendor Babel was engaged to help position the company and its CEO as an expert in the field.

Babel implemented a thought leadership campaign for GenCell, securing media briefings and generating commentary. This strategy resulted in 40 pieces of media coverage, with 87% appearing in top-tier publications like Bloomberg and Forbes, successfully raising awareness and establishing GenCell as a trusted source.

GenCell