Case Study: Fincom.co boosts UK awareness for its AML platform with Babel

Fincom.co gains UK coverage in tier one trade publications with Babel

Fincom.co, an Israeli startup, developed an anti-money laundering (AML) solution but had zero visibility in the UK market. The company and its founders were unknown to UK media, presenting a significant challenge for building awareness of its new platform. The vendor, Babel, was engaged to address this.

Babel developed a proactive PR programme that leveraged key statistics and insights into AML regulations to position Fincom.co as a holistic platform. The strategy successfully generated coverage across tier one trade publications and secured significant interest from major business outlets like Reuters and Financial News.

Fincom.co