Case Study: Ciena expands mainstream media visibility with Babel

Ciena secures 100+ media pieces in months with Babel

Ciena, a global networking systems and software company, faced the challenge of generating visibility with a business press audience and having its complex solutions understood by tier-one journalists. The vendor Babel was selected to drive this engagement and to help introduce Ciena's new "adaptive network" solutions to a mainstream audience.

Babel developed new messaging that aligned Ciena's work with mainstream issues like cloud gaming and 5G. This strategy secured major coverage in outlets like Reuters and the New York Times, which was syndicated into over 100 pieces. The program was so successful that Babel was later invited to lead Ciena's US trade media program, becoming its largest retained global PR vendor.

Ciena