Case Study: Certona achieves greater UK media visibility with Babel

Certona boosts UK share of voice with Babel across tier-one national and top tier trade coverage

Certona, a provider of real-time omnichannel personalisation services, faced the challenge of having a low media profile in the UK and European market despite its work with major brands. The company commissioned vendor Babel to raise its profile with prospective customers and promote its credentials in AI and machine learning.

Babel implemented a thought leadership campaign to position Certona as an innovator in e-commerce, utilizing tactics like issues jumps and contributed articles. As a result, Certona went from being little-known to a trusted source for media, achieving regular high-profile coverage in tier-one national and trade publications. This dramatically increased the company's share of voice and visibility with its target audience.

Certona