Case Study: Billion Dollar Holding CO minimizes crisis fallout with Babel crisis communications

Billion Dollar Holding CO limits crisis coverage with Babel: news stayed short-lived and avoided election mention

Babel PR was engaged by Billion Dollar Holding CO to manage crisis communications after the holding company decided to file for insolvency for one of its unprofitable technology acquisitions. The challenge was to mitigate major reputational risk, as the situation could have been perceived as negatively impacting technology for the 2024 European Parliament elections, potentially generating significant negative international news coverage for the parent company.

Babel designed the internal and external messaging strategy, developed all communications materials, coached executives, and handled all incoming media and shareholder enquiries. As a result, Babel successfully limited news coverage to be very limited and short-lived, avoiding any mention of the elections and protecting the reputation of the holding company and its other businesses.