Case Study: BICS boosts industry visibility and thought leadership with Babel

BICS boosts media visibility across business and trade media with Babel

BICS, a global telecommunications company, faced a challenge where market perceptions of its business did not match its actual scale and scope following a period of expansion. The vendor Babel was engaged to help rectify this problem.

Babel implemented a strategy that leveraged data insights from BICS’ network to drive media coverage on topics like fraud and roaming. They also established a thought leadership platform for BICS on future technologies. This solution dramatically increased visibility, established BICS as an industry expert, and provided sales teams with media coverage to help drive conversations with prospects.

BICS