Case Study: Barclays achieves global launch coverage and customer engagement with Babel PR

Barclays generates 6,000+ social interactions in 3 days with Babel

Barclays sought to drive interest for its new Barclays Biometric Reader, a UK banking first using Hitachi's VeinID technology for customer authentication, among its Corporate Banking customers. The challenge was to promote this innovative proposition while aligning with the launch plans of their technology vendor, Babel.

Babel implemented a comprehensive media launch event strategy that included creating multiple assets, coaching spokespeople, and conducting extensive media outreach. This solution secured over 200 positive media coverage pieces, with 95% quoting a Barclays spokesperson, and generated over 6,000 global social media interactions in the first three days, successfully launching the product to widespread acclaim.

Barclays